I have a story to share with you. Last night I was out for dinner, great restaurant, I was sitting in the window booth eating, and outside the window, a man came up and gestured to me. He had a painting in his hand. And he was waving for me to come outside. Now, as …
Waiting until you’re 100% certain before acting each time will leave you inert. It’s too slow. How then, do you know when you know enough to act?
When you think about past experiences you hold dear, do you remember them with your head or your heart?
What are some heart memories that make you smile?
Is marketing really just about asking people what they want and giving it to them?
Or is it actually more about what you stand for?
It’s hard if someone asks you straight up, from all the possibilities in the world – what is your purpose? A lot of us struggle to answer this. A lot of organisations don’t really get to the heart of it either. But what I’ve found through my work with helping organisations find their purpose, as …