One day back when it all began, I found myself sitting in a co-working space feeling very isolated and alone. Instead of pumping myself up, I decided to share how I felt, share this adventure of building Good Empire (although at that time it was called Cult Tribal), with truth, arms wide, for the good.

Here is that story...

Windswept and pensive

Yesterday something happened

By andreeikmeier | September 26, 2018

This is the story of the founding of a new venture called Cult Tribal.


The thing about cliffhangers

By andreeikmeier | October 1, 2018

The thing about cliffhangers… Ha. Apologies for the use of such an indulgent storytelling device – it was 40% writer games, 60% awareness that the post was getting quite long. Before I continue the story, I want to just note what an astonishing thing it was for me, last Wednesday. Of course I felt humbled …

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Alright then, go get on with it

By andreeikmeier | October 8, 2018

It’s raining. And howling. I’m sitting in an airbnb in Coogee, up for the week in Sydney with my son, who has a “meetup” with a few of his flipping idols. That’s trampolining. It’s a whole thing. I don’t know if I’ve ever seen him so excited. He just ran past me on his way to …

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My night as a woman

By andreeikmeier | October 29, 2018

I got back from Fiji last night, and an experience I will never forget. I learned something about tribes, and I learned something about women. And I guess I learned a little something about myself. Thought I’d share. About a year ago my speaking agent asked me if I wanted to do a talk in …

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My first transformation

By andreeikmeier | November 22, 2018

“I promise to share the founding of this agency as it happens” is my first broken promise. Or maybe it’s my third. That would be a shame. It’s been a few weeks since my last post, and if I’d been true to my promise, you’d be forgiven for assuming I’d decided to give it all …

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Sorry. Too human.

By andreeikmeier | February 11, 2019

He-llo. I hope you can hear the apology in my hello. I haven’t written anything here since November 22nd, last year. I hope you can hear the sheepish shuffling. I know I promised to openly and honestly document this project. It would be easy to say I’ve just been too busy. That things have kind …

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I have this vision

By andreeikmeier | February 27, 2019

I bought a book in the first week of January, from this little shop called Zetta Florence in Fitzroy. Picture the most beautiful stationary shop imaginable. It’s a Leuchtturm 1917 notebook, A4 size, plain black cover, lovely rounded edges, and sixty-two big, blank, cream-coloured pages inside. No lines, no grids. I bought this book because …

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What the hell has been happening?

By andreeikmeier | April 26, 2019

Some people reading this won’t care, but some people have said they’re enjoying the open and honest “behind-the-scenes of building a startup” side of this story, so I’ve forced myself to put away the work and sit down and write another chapter – this one simply an update. Which I shall attempt to make not …

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