One day back when it all began, I found myself sitting in a co-working space feeling very isolated and alone. Instead of pumping myself up, I decided to share how I felt, share this adventure of building Cult Tribal, with truth, arms wide, for the good.

Here is that story...

Windswept and pensive

Yesterday something happened

By andreeikmeier | September 26, 2018

This is the story of the founding of a new venture called Cult Tribal.


The thing about cliffhangers

By andreeikmeier | October 1, 2018

The thing about cliffhangers… Ha. Apologies for the use of such an indulgent storytelling device – it was 40% writer games, 60% awareness that the post was getting quite long. Before I continue the story, I want to just note what an astonishing thing it was for me, last Wednesday. Of course I felt humbled …

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Alright then, go get on with it

By andreeikmeier | October 8, 2018

It’s raining. And howling. I’m sitting in an airbnb in Coogee, up for the week in Sydney with my son, who has a “meetup” with a few of his flipping idols. That’s trampolining. It’s a whole thing. I don’t know if I’ve ever seen him so excited. He just ran past me on his way to …

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My night as a woman

By andreeikmeier | October 29, 2018

I got back from Fiji last night, and an experience I will never forget. I learned something about tribes, and I learned something about women. And I guess I learned a little something about myself. Thought I’d share. About a year ago my speaking agent asked me if I wanted to do a talk in …

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My first transformation

By andreeikmeier | November 22, 2018

“I promise to share the founding of this agency as it happens” is my first broken promise. Or maybe it’s my third. That would be a shame. It’s been a few weeks since my last post, and if I’d been true to my promise, you’d be forgiven for assuming I’d decided to give it all …

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Sorry. Too human.

By andreeikmeier | February 11, 2019

He-llo. I hope you can hear the apology in my hello. I haven’t written anything here since November 22nd, last year. I hope you can hear the sheepish shuffling. I know I promised to openly and honestly document this project. It would be easy to say I’ve just been too busy. That things have kind …

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I have this vision

By andreeikmeier | February 27, 2019

I bought a book in the first week of January, from this little shop called Zetta Florence in Fitzroy. Picture the most beautiful stationary shop imaginable. It’s a Leuchtturm 1917 notebook, A4 size, plain black cover, lovely rounded edges, and sixty-two big, blank, cream-coloured pages inside. No lines, no grids. I bought this book because …

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What the hell has been happening?

By andreeikmeier | April 26, 2019

Some people reading this won’t care, but some people have said they’re enjoying the open and honest “behind-the-scenes of building a startup” side of this story, so I’ve forced myself to put away the work and sit down and write another chapter – this one simply an update. Which I shall attempt to make not …

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